
Michelle Garcia Winner, MA, CCC-SLP, is the founder and CEO of Social Thinking and a globally recognized thought leader, author, speaker, and social-cognitive therapist. She is dedicated to helping neurodivergent and neurotypical people of all ages (starting at 4 years old) meet their social goals through better understanding of social emotional concepts, increase the development of their social competencies, learn strategies for social problem solving and executive functioning.

Michelle Garcia Winner is officially trained and sanctioned by Think Social Publishing to provide trainings related to the Social Thinking Methodology. Before attending a training in your area, please make sure to look for the official STTSC member badge
Michelle Garcia Winner, MA, CCC-SLP, is the founder and CEO of Think Social Publishing, Inc, (a.k.a. Social Thinking). She is a globally recognized thought leader, author, speaker, and social-cognitive therapist who is dedicated to fostering awareness and development of our social-emotional and organizational selves, whether neurodivergent and neurotypical. Across her 30+ year career she has created numerous evidence-based strategies, treatment frameworks, and curricula to help family members as well as teachers, counselors, therapists and other types of interventionists, foster the development of social and organizational competencies and problem solving in those they support.
Her methodology is most effective with children and adults who have a solid command of expressive and receptive language. Michelle and her team continually update the Social Thinking® Methodology based on the latest research and clinical insights.
Career Summary
Michelle’s interest in autism while attending the University of California-Santa Barbara in 1979 became the catalyst for becoming a speech-language pathologist (SLP). Her first two mentors in the field were the late Dr. Carol Prutting (an early pioneer in the study of social pragmatics) and Dr. Robert Koegel (founder of Pivotal Response Therapy, aligned with ABA). While attending graduate school at Indiana University-Bloomington she became involved in the Indiana Resource Center for Autism (IRCA) under the leadership of Nancy Dalrymple, who became another strong mentor for Michelle. At IRCA in the 1980s, Michelle worked extensively with teens and young adults who would by today’s standard be referred to as “classically autistic.” Her students experienced significant intellectual learning challenges, weak speech/language development, and very limited social learning abilities. Michelle excelled at combining her knowledge of communication with behaviorism to help her more cognitively challenged students develop basic functional communication and social skills through behavioral teachings.
After returning to California in the late 1980s, Michelle transitioned to working in hospitals and post-acute hospital rehabilitation centers with neurotypical learners who suffered from head injuries or strokes. There she learned about higher-level brain functioning and cognitive rehabilitation. In 1995, her career transitioned once more when she became the SLP for a public high school district. Her caseload comprised many older students who had relatively strong intelligence and language, but who lacked more refined social communication skills. The Social Thinking Methodology was born out of necessity as a way to reach those students who were literal interpreters and often socially less aware, who would benefit from more information about how to navigate the social world than just memorizing dialogue to use in conversation. They needed to know why they should bother to converse at all, or even interact with others in their environment.
Michelle opened her private practice, the Center for Social Thinking, in 1998 and was met with high demand that continues to rise to this day. Trained professionals work with individuals ages four through adulthood in individual and group settings. Michelle continues to carry an active caseload of clients, in addition to consulting with families and schools on the Social Thinking Methodology and designing programs tailored to the individual’s needs. Michelle also founded the company now called Think Social Publishing, Inc. to handle the growing public speaking demand from the national and international stage, as well as to publish her own and others’ books on the Social Thinking Methodology. To date, Michelle has written and/or co-authored 38 books on Social Thinking. And the Social Thinking Methodology (STM) is now used to teach and support neurotypical and neurodivergent children, teens, and adults, including those with diagnoses of ADHD, social communication differences, social anxiety, autism levels 1 and 2, other social, emotional, and cognitive learning differences (with diagnoses or without). The STM also supports students with more nuanced social learning differences and is being adopted by educators and school districts to help all students (and adults in vocational and professional settings) improve their executive functioning, self-regulation, and core social relatedness.
Click here to download Michelle's CV.
Praise
In 2016, her approach led GreatSchools.org, a leading national nonprofit organization, to call Michelle, "...the leading expert in the field of social skills."
In 2008, Michelle was honored with a Congressional Special Recognition Award for her "groundbreaking work in the field of social learning."
"...one of my favorite authors in the field of teaching emotional intelligence. Michelle Garcia Winner has pioneered some very helpful ways of conceptualizing and helping educators understand the social challenges that students on the autism spectrum face." - Stephan Borgman, 2010, Psychology Today, "Spectrum Solutions"
Research
To check out the Social Thinking Research homepage, click here.
Personal
Michelle lives in San Jose, CA.
Disclosure Statement
Financial: Michelle Garcia Winner is employed by Think Social Publishing, Inc. as an author/speaker and receives compensation for her presentations as well as the sale of her books. Michelle owns and is the CEO and Founder of Think Social Publishing, Inc. She is the owner of all related intellectual property and trademarks.
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